just caught up on reading. the profiteer is correct, the moral concepts of right/wrong are usually driven by society/cultures. it's LEARNED behavior and not innate. animals (including humans) are born with certain instincts that deal with preservation of self - which is why the wolves in the example above innately know what's expected of them in a pack. and i'd bet even some of that behavior is learned/observed...

humans are born with the same self-preservation instincts. if you have kids then you know that newborns are the most selfish creatures on earth because they are ruled entirely by their id - their wants/desires to fulfill their needs. as they develop a sense of ego and understand the importance of relationships, they LEARN how to function in a group. first the family unit (by learning how to communicate), then the kids at day care/school, then society as a whole. there's a whole branch of pyschology dedicated to studying stuff like this...

what differentiates humans is our level of cognition - animals don't ask questions about their existence...they're perfectly happy with their "programming". humans however constantly question the "how" and the "why"...science answers the "how", but God/spirituality/religion attempts to answer the "why".