I would say being stubbornOriginally Posted by JITB
He loves BMW and I think Audi...
Saying that you are ignorant because you don't care about a cars performance is kind of dumb. Some people REALLY don't care. My mom wanted a larger sedan and she has always had Mercedes. She does not care about the cars performance at all. The only reason why she got the V8 and Sport Package is because that made other items that she wanted STANDARD and thus cheaper than the e320 overall. She would drive an E Class with a 4 cylinder Diesel. She doesn't care at all and my mom is not ignorant.
My dad gets a company car and he chose the Grand Prix GTP because of all the options(for the company car) given it came standard with a Sunroof. He could careless that is is the 'cool' performance version. Is he ignorant also because he picked one with a sunroof?
Ian I think you are missing the point here. Rich people were buying AMG and M cars before. The economy is not affecting those buyers nearly as much. There are some guys that actually were fronting as upper class so those guys are possible selling their AMG and M cars. Hell Porsche sales are down 13% in January.
When your LARGEST customer base is lower and mid class and the economy tanks you are looking at BIG sales drop. The lower class could barely buy a car when they were working 40 hours a week AND were allowed to get up to 15 hours overtime. Now they are dropped to 30 hours a week and many lost their job.
The middle class that was splurging on a new car every 2 or 3 years is now forced to keep driving a car they own. They are not buying luxury goods. If they need a car they are not currently at BMW shopping for an M3 Sedan.
It is just not a fair comparison to say that BMW M sales and AMG are doing fine but GM sucks.