You interpret my intentions incorrectly. I stated that Steve Jobs has upped the ante...once again; which simply implies he has, at numerous times beforehand, implemented a groundbreaking piece of technological hardware & software. Albeit, the iPad is nowhere near as technologically advanced as say...walking on the moon, but even the notorious Mr. Gates was quoted, wearing a Macintosh t shirt, in a 1984 ad as saying "to create a new standard takes something that's not just a little bit different. It takes something that's really new, and captures people's imaginations. Macintosh meets that standard." Although the iPad, as useless as some may deem it, is not necessarily advanced, Steve Jobs provides a useful revision of the dreaded tablet at a reasonable price. If only it could multitask...