Personally, I'm looking forward to using it as an Ereader. I'll admit, I am an Apple fanboy, but I don't prescribe to the 'social hype', only the need for something to bridge the gap between Ereader, as the iPhone isn't the best thing for reading, and portable media device. I can definitely survive without it, but I've been waiting on a device like this that bridges the gap between Apples baby 13.3" laptop and the 480 x 320 iPhone. It's too hard to use Ereader apps on the iPhone and too gaudy to carry a laptop at all times. Once again, Steve Jobs has upped the ante for the technological world.