I use to work at best buy and from what i know about TV's the LCD is a better television.............Plasma picture is a little better due to the fact that it uses gases to produce the picture which mean that the color is a little bit truer than LCD but in the long run LCD is a much better TV. The plasma has a problem with burn in and also it can develop a line in it if one of the light pixels goes out and its expensive to fix. LG and a couple of other companies are developing ways to reduce burn in and some have a feature where the tv will actually get hotter and turn white and take out the burnt in image...........but for long turm and wise investment go with LCD. Now if you haven't thought about rear projection you probably should samsungs rear projection TV comes with a DLP(digital light projection) chip that gives a better picture and you can look at the tv from any angle and if the light ever goes out or you just decide to change the light in the rear projection tv the DLP chip is so good that when you change the light the picture will be just as good as the day you bought it...because over time the light quality fades but thats with any tv. but LCD is better than plasma. Now a few years from now they are suppose to have some new technology thats goin to be basically perfect as far as the problems that you have with the plasma TV. if you do go with plasma look at the Pioneer TV they are new to the TV relm but boy the picture that i have seen on the 42" and greater TV is so spectacular...but this is just my opinion.