I think it could work...

1. Start something that shows a serious side...complete with "profiles", etc...make it like Myspace where you can ignore the blatant idiots if you so choose...

2. call it "speed" dating where the main stem of your "customer base" are into...(at the risk of sounding lame) speed, cars, trux, motors, car culture, "things that motivate @ the speed of life", car shows,TV shows about automobile culture, etc...(you see where I'm going here I hope)

3. Guerilla/viral marketing...on car-related forums

4. Gain membership

5. Sell ad space

6. Profit...lol

more ideas? I think we should get something started...(be willing to help out for free)