Quote Originally Posted by quickdodgeŽ View Post
Please do. I've been scouring the Nets to find this info and can find nothing of what you stated. I'm not saying you're wrong and I'm right, I'm just saying I've never seen this info before.



To create a separate entity. A different brand within the company.
"When the automobile industry in the United States was threatened by the popularity of cheaper more fuel efficient Japanese cars, a 1981 voluntary restraint agreement limited the Japanese to exporting 1.68 million cars to the U.S. annually as stipulated by U.S Government.

The Japanese automobile industry responded by establishing assembly plants or "transplants" in the United States to produce mass market vehicles. They also began exporting bigger, more expensive cars (soon under their newly-formed luxury brands like Acura, Lexus, and Infiniti)."

Now that's from Wikipedia and I understand you'll want better sources than that so, I'll have to get that off my pc at home. It was also corroborated to me by a retired Honda rep.