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Thread: This will go down as an all-time great query...

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    vtec 05dc5s's Avatar
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    Quote Originally Posted by Sinfix_15 View Post

    The real question is why do we have Acuras at all? Here's the answer.... marketing. Honda, which developed it's brand by being reliable and economical needed to tap into the luxury market. "if it aint broke, dont fix it", well Honda definitely aint broke, so theyre not gonna scale up their existing lineup which is selling perfectly well and risk losing a market they already have cornered. "Acura Integra" sure sounds a lot more enticing than "More expensive Civic", thus Acura was born and became a brand in which Honda could sell their higher priced vehicles. It's easier to create a new image than it is to change your image.
    Lolol at the thread intro.

    Actually necessity being the mother of invention the Reagan imposed import restriction laws prompted Honda to create an upscale version of their cars with greater mark up(so profits could remain comparable despite a potential decrease in volume) and, being under a different brand name helped more "honestly" bypass that legislation.

    What you said is correct as well.
    Last edited by 05dc5s; 11-03-2012 at 10:12 AM.

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