
Originally Posted by
Sinfix_15
Because Honda, not Acura, is the parent company. Also, Honda themselves do it.
The real question is why do we have Acuras at all? Here's the answer.... marketing. Honda, which developed it's brand by being reliable and economical needed to tap into the luxury market. "if it aint broke, dont fix it", well Honda definitely aint broke, so theyre not gonna scale up their existing lineup which is selling perfectly well and risk losing a market they already have cornered. "Acura Integra" sure sounds a lot more enticing than "More expensive Civic", thus Acura was born and became a brand in which Honda could sell their higher priced vehicles. It's easier to create a new image than it is to change your image.
The same way a Lexus is still a Toyota, a Infinity is still a Nissan and Hannah Montana is still Miley Cyrus, an Acura is still a Honda.
If anything.... people who rebadge Honda are not disguising their cars as something else, theyre removing the Acura mask.