Quote Originally Posted by ironchef
I don't think I agree with the "neither of them are a ppv draw" comment. BJ/GSP aren't up to Lesnar's level of popularity. But they're definitely PPV draws in their own right.
It's true. I can get you the PPV numbers for GSP and Penn's fights if you want. They aren't guaranteed draws. The backbone of the UFC's drawing power is Chuck, Randy, and Lesnar. Anderson, GSP, and BJ are not draws. What they were hoping is that they could create enough buzz to make one of them a draw for their next fight. It took a lot of hype, but they were hoping to break 1 million buys. Neither guy has done anywhere close to that, but between Primetime, media tours, etc, they hoped to get it there.