The leather doesn't look like it will last past 100k miles, it doesn't look taut and looks as if it will it won't age well. Also, the side cushion for the thigh looks like it is giving a little, and these are press release photos, imagine what real life wear and tear will cause.
I like how everyone tries to compare these to a Civic, when Kia hasn't proven itself to be a top notch competitor. Why not compare them to less popular automakers from Japan first, like Mitsubishi or Mazda before moving them on to compete with Honda and Toyota. On that note, I don't think this car can even hold a candle to the Mazda 3, for comparison's sake, I don't think this car will be anywhere near as good as my $2600 Protege, but that's a personal opinion.