I used to work for Toyota, now Kia.

I'm REALLY surprised at the fit and finish of the forte SX. I've got a chance to drive one and comparing it to something like the TC... well the interior of the kia looks MUCH better, the car is faster and even seems to handle better. Theres even rumors of factory accessory turbo kits for the Forte SX and the Soul...

I think Kia still has some distance to travel to compete with other big importers... but they are definitely moving forward