Quote Originally Posted by Paul
well what i mean by buy/sell...

sell - IA.com sells ads on our site basically we post up adword space to make $

buy - basically you buy clicks

here are a few tips:

  • do research on your market find out what keywords are most searchable... put a simple google search in like " atlanta engineering services" it yeilds Results - 1,990,000; see who is currently advertising check out companies on the top 3 pages of your search and see what they are doing on their websites.
  • after you got keywords you want to work w/ google adwords can tell you what the cost per click is... best thing to do is focus on narrowed down searches over broad based searchs... "engineering" will cost more than "atlanta engineering", etc (you can also setup your account to only show in specific areas (country, state, etc)
  • there are lots of settings like spreading out your $$$ ads or you can just blow through them... the best is to do some trial and error and see what works for you. i was working for a company spending 200-300$ a day (thats a decent size budget)
there are tons of things you can be looking at; i would highly suggest working on some SEO tatics if you are planning on going the google adwords route
Thanks. This is part of my seo/marketing plan. I have a good set of keyword/phrases to start with but we dont have 300 bucks a day to spend on adwords. Does it even make sense to spend less than that? I was thinking a couple hundred a month. My keywords are fairly targeted (1000-3000 searches per month mostly). Thanks again!

Is adsense whats refered to as selling? Or is that seperate?