This thread reminds me of a comedian's take on the matter. I'll retell it to the best of my ability:

You know all those DeBeers diamond commercials? You know, the ones that say things like, 'Diamonds: Take her Breath Away!' and 'Diamonds: Make her Speechless!'

They really should just come out and say 'Diamonds: That Oughtta Shut Her Up.'

Mwahahaha.