They should have invested more time and effort in innovation, and advancing their product, instead of bullshit patriotic marketing schemes, and ways to sell the same shitty car under different brand names.

Their products have been garbage for decades now, and now the very people who don't want to buy their shitty products anymore are supposed to cover the bill to keep them from going under? I think not. You keep a business afloat by offering a competitive product. All the big 3 had to do was open a single car magazine in the past twenty years, to know where they were falling short.