Quote Originally Posted by Kevykev
Exactly

The 20% is price-oriented

While the 80% is more quality/durability based.

Briefly:
Building on the price oriented market will = more sales but lower profits.

You will lose the 80 due to the loss of reliability.

right because, people will think if they buy a "Private Label" Snapper, it's just the same as a regular based product and when it breaks or loses that reliablity integrity it once had, that 80% market breaks down completely.