Saying NO to a Wal-Mart Sales Strategy

[Julio]

Although wal-mart accounted for 20% of their profits, it was a strategy;. The profits would decrease each yeah due to wal-mart's marketing plan (price reductions). Therefore, Snapper yeilded less profits through wal-mart each year.

Rather than sacraficing further profitability by decreasing quality,they just pulled out.

Sorry that dude is an idiot.

[AznTraitor]

Sorry that dude is an idiot.

Kev's right Julio! better that they pulled out, because they were placed next to cheaper models that were more than half the price of a Snapper, and let's face it...alot of Walmart shoppers arent shopping for name brands...so they dont care who they buy as long as they get a deal.

it's a gutsy move to lose 20% of your business, but I dont think it was a horrible one.