My wife and I are in the market for a small to midsize SUV right now and we have not even glanced at honda. KIA and Hyundai are doing it big from the time we have spent around them, and the CRV and Pilot are grossly under-equipped for the prices. Hell 40k plus just to get leather and nav on a pilot... I can get a fully loaded 2011 KIA Sorento for 29k. Honda need to do something quick, or I see them ending up like chevy has for the past 15 years.