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Thread: Six Million Dollar Honda Ad

  1. 04-08-2006, 11:30 PM #1
    JC
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    Default Six Million Dollar Honda Ad

    Someone sent this to me, figured I would post it up. Hope it isnt a repost, sorry if it is.



    Just Unbelievable! And you thought those people that set up a room full of dominos to knock over were amazing...There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it.



    The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.



    The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.

    In addition, it is two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history.



    Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!).



    When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. There are six, and only six, hand-made Honda Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.



    Everything you see in the film (aside from the walls, floor, ramp and complete Honda Accord) is parts from those two cars.



    The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.



    They fell off their chairs when they found out it was for real.





    Oh. And about those funky windshield wipers...On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.



    Click here



    http://www.albinoblacksheep.com/flash/honda.php
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  2. 04-08-2006, 11:42 PM #2
    Nittanys1
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    sweet!!!!

    seen it before...but its always nice to see it again

    the only part i dont get is the tires rolling up the ramp...
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  3. 04-08-2006, 11:58 PM #3
    VeeralS05
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    wow... thats alotta work into a commercial!!
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  4. 04-09-2006, 01:01 AM #4
    Pher
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    The video is called "Cog"
    Been around for quite sometime but is still amazing.
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  5. 04-09-2006, 01:07 AM #5
    SampaGuy
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    umm whats up with the wheels rolling up the ramp?
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  6. 04-09-2006, 02:39 AM #6
    Stormhammer
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    there's a trick of weighted inertia to make the wheels do that


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  7. 04-09-2006, 02:33 PM #7
    TeeJay
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    wow, never seen it +1!!!
    Quote Originally Posted by Rican219
    I put puto in my iphone and it changed it to Brett....wtf?!
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  8. 04-09-2006, 03:00 PM #8
    BlackEj6
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    Quote Originally Posted by Nittanys1
    sweet!!!!

    seen it before...but its always nice to see it again

    the only part i dont get is the tires rolling up the ramp...
    Yea those wheels lost my trust in this commercial having no computer animation... ..lol






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  9. 04-09-2006, 04:57 PM #9
    Z32redondo
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    The wheels and then the peice of wood that is going through the window I think i can see a slit in the wood for the window but u cant hear that metal thing run over it...Still good to though
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  10. 04-09-2006, 07:31 PM #10
    BufordŽ
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    Quote Originally Posted by NSCredondo
    The wheels and then the peice of wood that is going through the window I think i can see a slit in the wood for the window but u cant hear that metal thing run over it...Still good to though
    With that metal tube, you can see it run over the metal contacts, and the wires running to the switch.
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  11. 04-09-2006, 07:36 PM #11
    Z32redondo
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    http://www.i-am-bored.com/bored_link.cfm?link_id=16462

    found that awhile back funny shit
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  12. 04-09-2006, 09:59 PM #12
    91DSM
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    the tires go to slow to make it up like dat
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  13. 04-09-2006, 11:07 PM #13
    Z32redondo
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    Quote Originally Posted by Buford
    With that metal tube, you can see it run over the metal contacts, and the wires running to the switch.
    Ya but there is a peice of wood runnin through thhe window
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  14. 04-09-2006, 11:29 PM #14
    TCM
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    there is a slit in the piece of wood and the tops of the wheels are wieghted to force a roll in the wheels
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  15. 04-10-2006, 11:30 AM #15
    DinanM3atl
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    Quote Originally Posted by BlackEj6
    Yea those wheels lost my trust in this commercial having no computer animation... ..lol
    big weights in the top of the tires would "pull" them up the ramp...
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  16. 04-11-2006, 11:36 AM #16
    HatchMan
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    excellent commercial! the Tourer looks really nice too.......Honda needs to bring it here....
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  17. 04-11-2006, 02:10 PM #17
    neon_guy
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    2nd best Honda commercial ever. And only 3 years old.
    Last edited by neon_guy; 04-11-2006 at 02:15 PM.
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  18. 04-11-2006, 02:25 PM #18
    bigdare23
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    That commercial is wild. I wish Honda put that much effort into bring the Type R's over here!!!
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  19. 04-11-2006, 06:28 PM #19
    Outphase
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    I remember this commercial...so old..lol...but still good
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