role it out logo side down lol... it is a bit harder to put up this way as you will see. 4x8 Masonite boards cost $6 or so... (also cheap drywall) it might be a better alternative but the wrap just went up so quickly with staples, and the wrap is actually a good start to coming in with drywall later for finishing with a moisture/air barrier. My basement is actually more comfortable with the wrap up.