Quote Originally Posted by Tarzanman View Post
First figure out what you want your logo to do (primarily).

Is it something you want to put other there a lot that is supposed to be instantly recognizable at a short/quick glance? I only ask because the two examples you posted are two different approaches to a logo.

The first one is easily/quickly read and easily remembered&recognized... but isn't that stylish.

The second one is more complex and implies artistic work or close attention to detail, but a person will have to spend more time actually looking at it to figure out what it says and what your company does (its actually a bit hard to read, IMO).

In this case, I prefer the simple one.
Quote Originally Posted by A.A View Post
the first one is better, but i'd keep trying if i were you.

looks like you want to include that slogan in the logo which is cool. ...um... a look and feel for your business with a timeless symbol that you can keep for its life is the goal right. building it yourself, going blind at it, just keep on building new variations of your logo and let them marinade on ya.

you could also stand over a designer, let them throw something at you, then guide them with changes you want. you would still want to let it sink in til you like it or hate it... because this logo should be your brand forevermore.

good luck.
I completely agree with both of you. This is why I ask for people to give the most details possible. Free reign is always cool too, but it can get scary.