Keep it simple..Atlanta Dragway is not expensive, however not cheap either. If they manage to get one big sponsor that can pay for the track, this will help with the cost at the door. Entrance fee is to expensive for a struggling market.

You will need some sort of entertainment to keep people glued in.. Events this long get boring quick.

Again, as a former promoter for TFS, key here is to keep entrance as cheap as possible.. 2 things i get out of the price so high.. Not enough sponsors or trying to get rich at the door... Or cut back prize giveaways.. Tough compromise.

1 or 2 big sponsors + Smaller vendors paying a small fee for space..

Now, i can only imagine how tough this can be for NOPI.. As im sure they do not want to lose money on this venture.. But they have to compromise somewhere.. Vendors, enthusiast, spectators are not happy with what happened in the past.. This will be a tough and a Gamble...

Wish them luck.