Formula Drift Signs ESPN

[BKgen®]

Formula Drift Signs ESPN
http://www.drifting2.com/article.php?id=1627


Long Beach, California - After the holiday break, first on Formula Drift’s agenda is the announcement regarding their TV plans for 2007. Formula Drift announced today that the 2007 Formula Drift Championship will be broadcast exclusively on ESPN2. This deal further solidifies Formula Drift as the premiere drifting championship and shows that the leader in sports programming, ESPN, sees potential and value in Formula Drift.


Exact deal points of this monumental announcement have yet to be released, but the full TV schedule and other details will be announced prior to the start of the 2007 Championship season.

“For Formula Drift, this is prodigious! In 2007, a motor sport fan can turn on ESPN and watch NASCAR and Champ Car among a huge list of other motor sports content. Now they can also turn on ESPN2 and watch the Formula Drift Championship. For Formula Drift Rift this is a major step forward in TV coverage. We are ecstatic!” said Ryan Sage, VP of Marketing for Formula Drift.

“Drifting is one of the fastest-growing forms of motor sports in the world, and is especially popular with a younger audience,” said Frantz Cayo, Director of Motor Sports Programming for ESPN. “Along with the X Games and other cutting-edge sports on ESPN2, we feel that adding Drifting to our programming lineup is providing a great service to our viewers and we’re excited about it.”

Entering its fourth season, the Formula Drift Championship, continues to expand into new markets as the first and only sanctioned and recognized North American professional drifting championship series. Formula Drift is also responsible for being the first to bring professional drifting stateside. This high-skilled, high-powered motor sport where drivers intentionally maneuver their cars into well executed, controlled sideways slides at high speeds through a marked course, has more than 50 licensed professional drivers competing in all seven competitions for the Pro Championship and selected drivers competing in the Team Drift competitions this year.

[NewGen33]

So they ditched G4 and got ESPN nice. Van Gittin JR FTW