rent a center type places are real, they make their money off the financing. the same tv that is at aaron's or wherever else is the same tv you can purchase at a place like brands mart. at brands mart they cost about 1000-1200 bucks, at aarons they are 89/month for 24 months. that means you pay a total of 2136. 89/month is alot easier for people to come up with then 1200 at once... it all depends on what you want and how patient you are.