Quote Originally Posted by b18hb
it is disrespectful, but they do it because it works on the average person who doesn't know up from down. if you get 20% of the people you call to make a purchase, the company is making money. its a numbers game and it will continue to be played until marketing statistics show that it isn't working anymore.
exactly

take MBNA for example, up until last year their primary marketing was only telemarketing, direct mailing, and marketing at affinity events such as sports games. they became the largest independent credit card issuer at one point.