I don't think it would be hard if they were to analyze the current trends and offer said parts at similar prices to online (eBay) retailers...like any other buisness model. All they would have to do is stock cheap XXR (or any other offbrand Chinese wheels) and generic coil-over kits that go with todays "stanced" bandwagon. They used to do with with the "#1 Brand", but it looked goofy and cheap. I don't think it would take too much for someone with a marketing degree to help them out immensely. They may want to have a go a redesigning the logo too...the current NOPI logo screams "we're old and have not changed a bit!" Also, I think they could do well if they can also market themelvs along with the "buy local" trend. I know I'm more than happy to support locally owned buisnesses when I can.
If they had the property, they could offer a weekly meeting spot on their own turf...
I never had a problem with NOPI other than they didn't carry shit for my car.
I dunno, people started getting too cheap....it's hard to compete with the shit on eBay. But the only constant is change. What is cool now, or for the past few years and who knows ho wmuch longer- will change. It's all cycles. Look at the crazy trends that have come and go and the lulls of quiet time in between. I think the "now" is kinda quiet. People are sticking to the basics, cheap wheels, low suspension and basic exterior additions (lips kits and small things). Eventually people will want to create something new and stick out...which will lead the next trend...whatever it may be.
For those old enough for the "young" generation Mike speaks of, I'll just say "UAB"....which was another casualty of the same trend and decline that brought NOPI down.