Considering walmart doesn't sell handguns or any other kind of firearm in the southeast, you must be referring to ammo.
Ammo prices have changed RAPIDLY the last two years. Fluctuating as much as $2 a box per month sometimes.
Having said that our prices are always competitive and wal mart doesn't do NEAR the volume we do in ammo. We carry thousands of rounds from multiple manufacturers. So I find it hard to believe wal marts prices are better. And if it is you're comparing very cheap ammo to our name brands. 9mm is not 9mm there's different grains and quality.
And if it is cheaper we always offer to price match.
Thanks.