Leno was Carson's guest host for 5 years prior to takeover.
NBC looked at moving Carson to 10pm back then.
Conan was give a show with higher ratings than Letterman. In 2 months, it had lower ratings.
Evidently, the ratings were bad enough that it affected advertiser revenue enough to warrant paying Conan 40 million to leave. That's pretty bad in my book.
Questin: How was the audience split by Leno if he was off the air by 11pm? Do you believe that his old audience that watched him all of those years, just suddenly decided to go to bead earlier? That does not make logical sense.
Suddenly, Leno is back on and NBC is back in front of Letterman. That audience must have woken up from their nap.






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