This could have been achieved, in my opinion, several other ways. Thus far, teh site does not comment African-American achievements on a grand scale, but rather in relations to business success within McDonald's.

With that said, I applaud the direction of the site.

Also, I seriously doubt anyone here knows the McDonald's corporate makeup.

WHAT IS 365BLACK?
At McDonald's®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That's the idea behind 365Black.com. It's a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald's. Plus, you can also have a chance to win exciting once-in-a-lifetime opportunities. So make sure you visit often — you just might get inspired.