Interesting...I'm doing a project on car culture as well.
So far, I'm just starting on the history of car customization. From what I've gathered, it started soon after WWII with soldiers returning from war to their 30s and early 40s-era cars. Since they couldn't yet afford new ones, they took to modifying theirs for performance and/or personal statement. I don't know if this is helping at all, but it's a starting point.





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