VERICHIP
The Verichip
The maker of an implantable human ID chip has launched a national campaign to promote the device, offering $50 discounts to the first 100,000 people who register to get embedded with the microchip.
Applied Digital Solutions has coined the tagline "Get Chipped" to market its product, VeriChip.
The rice-size device costs $200. Those implanted must also pay for the doctor's injection fee and a monthly $10 database maintenance charge, said ADS spokesman Matthew Cossolotto.
The VeriChip emits a 125-kilohertz radio frequency signal that transmits its unique ID number to a scanner. The number then accesses a computer database containing the client's file. Customers fill out a form detailing the information they want linked to their chip when they undergo the procedure, Cossolotto said.
Earlier this week, ADS announced that the FDA had ruled that the VeriChip was not a regulated device when used for "security, financial and personal identification/safety applications."
The agency's sudden approval of the microchip came despite an FDA investigator's concern about the potential health effects of the device in humans. (Microchips have been used to track animals for years.)
The company is marketing the device for a variety of security applications, including:
* Controlling access to physical structures, such as government or private sector offices or nuclear power plants. Instead of swiping a smart card, employees could swipe the arm containing the chip.
* Reducing financial fraud. In this scenario, people could use their chip to withdraw money from ATMs; their accounts could not be accessed unless they were physically present.
* Decreasing identity theft. People could use the chip as a password to access their computer at home, for example.
Cossolotto said ADS has gotten "hundreds" of inquiries from people interested in being implanted.




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