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wikipedia.org
Tony Sinclair, a highly-esteemed socialite, is Tanqueray's fictional spokesman in the US.[1]
It appears that the ploy behind this advertising campaign is to simply have the audience wondering: "Who is Tony Sinclair?", thereby instilling the name Tony Sinclair as well as the commercial in the viewers' mind. He is perhaps similar to Isuzu's 1980s campaign featuring the fictional Joe Isuzu or the British advertising campaign for Cillit Bang featuring the similarly fictional Barry Scott.
Tony Sinclair has recently made his physical debut in commercials, portrayed as a clever socialite of Black British descent.
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