Because some of the "shit" he or others have done, we care about.

IF he was involved with the dog's fighting, that matters to me.

IF a celebrity or someone else does something that I care about, it impacts me. Hence why I pay attention to their "shit".


But I agree a lot of the time it goes over the top. Like Lindsay Lohan and how much coverage Vick and Pacman are getting.

Media thrives off drama.