France, anyone?
Kicker subwoofers/car audio has been working on releasing their European product line and increasing their existing American product line in order to be really ready for their European launch, which is scheduled for the summer of 2008. In January of this year, they sent a group of 15 Industrial Design students from the Savannah College of Art and Design to work with their European design team in Paris. SCAD owns a small village in France called Lacoste, and the students stayed in the village when they were not working, but a majority of their time was spent on the road. The group visited Milan, Rome, Berlin, Barcelona, and Paris (of course). A majority of their time was spent meeting with automotive design firms and attending auto shows. They collected information for Kicker about consumer interests and wants.
Now that they have a database of what the European consumer wants, they are going to begin designing products aimed specifically at the European market. They were so impressed with the 15 students who went, that they have chosen to continue working with the SCAD Industrial Design department . A team of 15 SCAD students will be helping with prototype design, testing, more research, and also application and install designs for a variety of cars. In January of 2008 Kicker will be sending these students to Paris to help setup the product release events, points of purchase in stores around Europe. They will also be sending the students to product demos at various auto shows and the students will be given the opportunity to present Kicker's product line to automotive design firms in hopes of being integrated into factory design (like Harmon Kardon components being installed in BMWs from the factory). The team will be made up of upper level Industrial Design students who have shown a focus in automotive and transportation design, as well as general focus students who are at the top of their class.
All that said... they actually only need 14...
BECAUSE I'M ON THE FUCKING TEAM! HOLY SHIT!!!!!
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EvasiveEF9
Originally Posted by EvasiveEF9
