Football illiteracy?

I'm on IM with this dude(not an IA member) and we are kind of chatting about the Bears/Aints game. The Bears have the ball with 4&1 from the Aints 4 yard line. Here's what transpires:

THEFUCK?: RUN IT INNNNNNNN
quickdizzle: they should go for it
THEFUCK?: FUKKK
THEFUCK?: GO4 IT
THEFUCK?: OR FIELDGOAL
quickdizzle: yup

What the hail? Go for it or kick fieldgoal? What else would you do? Punt? God. Damnit. Later, QD.