Sorry, idk if this has been discussed or not. But some forums offer a VIP membership. It gives an opportunity for those who bitch to put their money where their mouth is. Pay $10 a year, and see no ads. Plus other benefits including a VIP only lounge, 10,000 PMs availible, bigger sigs and/or avatars, etc. Just something to think about, it doesn't force anyone to pay to use the site, it just gives an opportunity for them to contribute.