I dont think the goal was to get all of Hillary's votes but rather to get enough votes from women in key state to swing the election in favor of the Republicans. I think there will be some women voters who will vote for her strictly because she is a woman, in the same way that there are black voters who are voting for Obama strictly because he is black. Secondly I think her small town back will help with blue collar workers in middle America. Either way it was a big gamble and only time will tell if it was a good move or not.