if you do feel its dark enough without direct light hitting the tv area, and step up from 32" to like 40-42" go plasma for the best picture. Panasonic plasma to be specific. Cheap when you find a good sale too.

At 32" tho, depending on how far you sit you will not see a difference between 720 and 1080. If your like 6feet away you can tell, 12 feet no. 10 feet.. maybe if you have really good eyesight.

Altho again with prices today, may as well go 1080.

Also about the samsung vs xbr9. U wont find a better picture than the xbr series from sony in any other lcd.