Quote Originally Posted by alpine_aw11
The point comes down to a question. Who do you want to be, the guy who talks a ton of shit and loses, or the guy who stays fairly repectful, and then comes in and beats some ass. It's as simple as that. Shit talking does not equal performing well, and a fight like this doesn't need to be hyped up with it. As if anyone would lose interest in Penn vs. GSP because there wasn't a lot of shit talking going around. I don't care that I've never met him, he makes himself look like a complete asshole, that's his problem.
Yeah, you don't understand at all. This fight needed to be hyped. Neither of them was a PPV draw. Neither are household names. This wasn't Chuck Liddell, Brock Lesnar, Tito Ortiz, or Randy Couture.

It's not about losing interest, it's about drawing the casual fan. That has to be at the expense of someone, and it was BJ. Your shelf life in this game isn't huge. You gotta make money while you can. GSP understands this, as he even stated HIMSELF in the post fight press conference that "BJ was just hyping the fight and making it as big as he could". It worked very nicely too. As I can tell they drew your "emotional investment" in the fighters involved.