You can never go wrong with originality but, there is a thin line between originality & gimmick. Unfortunately, many of the new acts fall under gimmick in my book, ie Soulja Boy & Hurricane Chris. There are very talented artists out there, unfortunately, the powers that be would much rather promote garbage over artists & music with substance. Hopefully things will eventually come full circle & a fresh breath of life will be breathed back into the dying body that is now Hip-Hop