BMW has been making luxury sports car sedans for decades but not everyone wants an M5. Now BMW has gone back to building the 4 door M3 as well. Then you have the Maserati Quattroporte, MB C63 & CLS63, Cadillac CTS-V, Jaguar XF (R soon), etc...it has pushed a need for Porsche to get in the game as well.
I get that...but why does it have to be so catastrophically ugly?