Financial ownership doesnt really mean all that much.

Fiat owns Ferrari, Ford owns Volvo, GM owns Saab etc etc... It only matters so much.

Kia's philosophy is to sell super-cheap POS cars that break constantly. They rake in money by selling flimsy parts that cost as much as BMW parts. Interesting business model.

In my opinion Hyundai is actually trying to make decent cars and capture the market thats looking for "bang for buck". The cheap bastards of the bunch - and there are quite a few of those around!

Hyundai isnt a lightweight player either. They literally own the worldwide goods shipment industry, its quite scary.

Kia was a failed product line. They should just kill it and be done with it.