Originally Posted by Ran
Its a free world, and you can do anything you want to your property (inless in some sort of enforceable contract of course). The point here is not "you cant do that", its BRANDING. They are simply saying "you cant call it a Ferrari anymore".
Now for the people saying "its still a Ferrari Danny!!!!" If I sold you my XBOX, and when you got home you realized that somehow (use your imagination) I replaced the CD/DVD drive with a blue ray drive (cant play games anymore). Remember the XBOX still works, the controllers just move the blueray menus around and stuff. It powers up, looks basically the same, has the same cpu and graphics card (engine and drivetrain) but there is one major flaw in the XBOX i sold you: its NOT an XBOX, because it does not preform and operate as an XBOX should. It now serves a completely different purpose, a purpose Microsoft never intended it to. Now lets use our imaginations a little more, I start mass selling (or somehow elese generate a certain level of public interest) these because its a cheap blueray player. Microsoft would be pissed, I have in some way, shape or form blemished their branding of the XBOX and possibly confused some potential Microsoft customers that the XBOX is no longer a game console.
Not the best example, but you have to remember they are fighting for branding, not ones right to do with their property as they please.




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