
Originally Posted by
mad3nch1na
Though McDonalds did start out as a single restaraunt, it is was not franchising business, and has its shares of pros and cons. Ray Kroc founder the person resposible for the modern McDonalds(franchising) as we know it(note HE did not start the business), made it what it is for understing how to use the meritocracy myth to his advantage. No matter how hard he worked, he could only work for 8 hours a day, because he has 24 hours in a day. But by utilizing other peoples time, franchising, and taking a percentage of their earnings he can make alot more money. The meritocracy myth is the keystone behind business. Mr. Kroc reinvented franchising, thus making his business so successful, if it were just his hard work alone, he would probably still be flipping burgers, figuratively.