I'm about to replace my brake pads, and after years of throwing money away because of broke-ass-ness pure ignorance, I want to get some personal feedback on brake pads.

I'm running an OEM Rotor, so nothing too fancy, I just want quality and edurance not to be an issue. Is OEM, the best bang for buck, or do any of the top teir AutoZone/Advance/O'riely brands hold there own?