The Dodge Challenger and Fiat 500 may be two completely different vehicles, but Fiat brass has reportedly decided on a Challenger-inspired marketing plan for the tiny hatchback from Turin. Just as Dodge launched the Challenger with the range-topping SRT8 model, Fiat will first launch the 500 in performance Abarth guise.
According to WardsAuto, Chrysler dealers have been briefed that the Abarth version of the 500 will be the first to hit U.S. soil. The Fiat 500 could surface in Chrysler showrooms as early as next year branded as a 2011 model.
Set to take on BMW’s MINI brand, the 500 Abarth will be powered by a 133 horsepower turbocharged four-cylinder. Although not the most muscular engine on the planet, the 500’s feather-like curb weight ensures the Abarth model can accelerate from 0-60 in 7 seconds and hit a top speed of 127mph. Torque steer won’t be an issue for the Abarth, thanks to Fiat’s torque-transfer control system.
Other unique touches for the Abarth will include a rear spoiler, dual exhaust, a sportier suspension setup, thick-rimmed steering wheel, sports seats, boost gauge and 16 inch wheels.
Look for the Abarth 500 to retail for $18,000 to $19,000 when it finally hits U.S. shores. Fiat expects to sell about 25,000 units of the sporty Abarth model. No word if the top-billing 500 Abarth SS is destined for Chrysler dealerships.
Fiat 500 Abarth coming to the US
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