Fiat 500 coming to America with 4 versions in 2011. Abarth is one!
Autoblog
Four 500s by 2011. That is the latest word out of Italy concerning the adorable Fiat 500. While the Chrysler/Fiat merger chugs along, the tiny 500 is the only model that has been officially greenlighted for American consumption under the Fiat banner. To make up for that dearth of models, Fiat will apparently offer the 500 in four different flavors when it reaches these shores: hatchback, convertible, station wagon and sporty hatchback. There's also an outside chance of a micro-CUV according to this Automotive News piece.
The "sporty hatchback" will be the Abarth, Europe's 2008 Car of the Year. Chrysler/Fiat CEO Sergio Marchionne calls it "our iPod." Wonder if it's too late for some co-branding. While it might seem that a sporty wagon and sporty drop-top would be fairly easy to slot into the mix (Abarth Giardiniera SS Corsa, FTW!), we'll have to make due with those four iterations for the time being. The 500 family should be in U.S. dealerships by the first half of 2011. The American-market cars will likely be produced at a Chrysler plant in the United States or in Toluca, Mexico, but there's no official word on U.S. pricing yet.
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So from my understanding, Fiat with their Chrysler partners will sell the 500 under the Fiat brand. It will be the single car deal in the same way the BMW Mini brand is.
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Originally Posted by DeutscheBAG!
