^ seems thay are using the Genesis frame?
well, Kia is the "child" of Hyundai, which is also starting to get better.

(think of Nissan a few years back... didnt see them everywhere like you do now ( just "normal" consumer cars maxima, altima) Now, since they got that kick-azz styling, they are all over the place. The consumer views change over time, might take a few years, but it can shift. Hyundai is starting to make a comeback (Genesis, sure needs some work, but its a start), same for Kia. Would I get one anytime soon? probably not. Once all the little thing are worked out...why not.