The jeep wranglers sales have fallen. People want security in vehicle and that vehicle has hardly any. Also, what is the point of the wrangler? You can barely hold anything, can't tow, and since they have strayed from their roots a teeny bit, the die hard Wrangler fans have stuck with their older models.

The Viper didn't make any real money for the Chrysler Corp. Same with the Prowler. They only want to keep the models that make them some real cash.

-Ant.