With gloved white fingers pointing in their direction, Geely Automobile is in full denial of British accusations. The independent Chinese automaker, which rolled out its luxurious GE model bearing more than slight resemblance to the Rolls-Royce Phantom at the Shanghai Motor Show, seems rather unconcerned. "As it were, they are actually different ... people may feel they are the same at the first glance, but the details are certainly different," Geely spokeswoman Zhang Xiaoshu told AFP.
Keep telling that to the good blokes at Rolls-Royce who are considering legal action against Geely. To most observers in the industry, the production-bound Chinese GE concept clearly borrows the Rolls signature grill, down-sloping rear deck, and the Flying Lady mascot. Unlike the Phantom, the Chinese variant is set to hit the market at a sliver of the cost of the exclusive Rolls. While imitation is often considered the most sincere form of flattery, the British evidently aren't cracking so much as a smile.
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Chinese automakers need to have everyone of their worker's head cut off. Its getting to the point where it is sad and embarassing to Chinese people.
What this stems from.
Rolls-Royce considering trademark suit against Geely GE
Earlier this week, we showed you the first live shots of Chinese automaker Geely's new GE model, a three-seat luxury sedan unveiled at the Shanghai Motor Show. With its gigantic, upright waterfall grille, boxy proportions, Spirit of Ecstasy hood ornament, and LED starlight headliner, it didn't take an enthusiast's eye to see that Geely is openly aping the Rolls-Royce Phantom.
Understandably, that development hasn't been sitting well with Rolls-Royce officials, who promptly got on the horn to their lawyers after clapping their eyes on the GE. While the British luxury firm has stopped short of saying they intend to sue, according to an article in the U.K. Telegraph, a Rolls-Royce spokesman admits "Rolls-Royce is currently keeping its options open and is in consultation with its legal advisers."
At an estimated £30,000 – around $44k USD – for the GE (versus £250,000/$365k for the Phantom), it could be argued that few are likely to confuse the two vehicles, but even still, critics argue that Roller would appear to have a compelling case that cars like the GE are not only intellectual property theft, but that they could also serve to erode brand equity of the genuine article.